Dairy Processing - June 2021 - 20
the big
PIVOT
N
by Kristen Putch | kputch@sosland.com
o one was immune from the effects of
the COVID-19 pandemic. While some
businesses, such as grocery stores,
struggled to keep up with increased demand,
foodservice bore the brunt of the economic
impact of social distance guidelines and stay-athome
orders. The dairy industry as a whole had
to rethink its strategy to get product where it
needed to go.
However, amid the chaos, some smaller companies
found ways to innovate to not only survive
during the pandemic, but in some cases, thrive.
CHANGING COURSE
For many processors, large and small,
foodservice was a main pillar of their business.
Once lockdowns began, restaurants were
forced to close, severely limit capacities or turn
their businesses to take-out only operations.
This meant business slowed significantly for
processors as well.
Processors also had to take the well-being
20 JUN 2021 | DAIRYPROCESSING.COM
of their workforce into consideration in order
to continue operating. They had to adjust how
employees worked in the plants and ensure that
while working, they were safe from contracting
the virus, said Sebastien Lehembre, senior
marketing manager for Savencia Cheese USA,
New Holland, Pa., makers of Dorothy's soft
ripened cheeses. Their facilities implemented
social distancing practices early on while
providing masks for all employees.
While many retailers slowed shipments
of artisan products to make more room for
essential commodity goods at the beginning of
the pandemic, in response to shoppers stocking
up, Laura Chenel, Sonoma, Calif., decided to
open an online store to get product directly into
the hands of consumers. Their online store is
now a core part of their business model.
" It became essential to refocus our efforts
on other channels like retail and ecommerce, "
said Manon Servouse, marketing director at
Laura Chenel. " Our retail sales grew as a result.
Artisan cheesemakers
found success during
the toughest of times.
©abraham - stock.adobe.com
http://www.DAIRYPROCESSING.COM
Dairy Processing - June 2021
Table of Contents for the Digital Edition of Dairy Processing - June 2021
Dairy Processing - June 2021 - Intro
Dairy Processing - June 2021 - 1
Dairy Processing - June 2021 - 2
Dairy Processing - June 2021 - 3
Dairy Processing - June 2021 - 4
Dairy Processing - June 2021 - 5
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