Dairy Processing - June 2021 - 12

of our category to help think through
potential new innovations. Our small
office team of local foodies closely
follow health and wellness trends as
well, and often inspire new ideas. "
Coggins said clean label implies so
much more to consumers than just clean
ingredients.
" It's a reflection of a brand's
transparency, simplicity, and commitment
to wholesome natural food, " she said.
" By keeping to a clean label,
you're helping consumers make
educated decisions about what they
purchase. "
ORGANIC INNOVATION
La Farge, Wis.-based Organic Valley
continues to strive to bring the best food
and beverages to market, said Laura
McBride, director of innovation.
" Our standards in animal welfare,
Señor Rico Horchata
Pudding is a plantbased
pudding with the
same smooth thickness
of a traditional pudding,
naturally flavored
with vanilla and cinnamon
for a creamy taste.
sustainability, and ingredient selection are
generally above USDA organic requirements, "
she said. " An organic outcome (pun intended)
of that is having clean labels by the nature
of our mission. For decades, our labels have
contained pronounceable and commonly fewer
ingredients. Numerous CPG manufacturers that
have made pledges in support of clean labels, so the
market will continue to trend upward. "
McBride said the cooperative is particularly
excited about the launch of its new Organic Valley
Egg Bites.
" Our customers, especially parents, were looking
for a simple, healthy snack that uses our quality
organic ingredients - this includes organic freerange
eggs from the cooperative's small family
farms, along with Organic Valley cheese and Organic
Prairie meat, " she said.
In terms of getting ahead of emerging trends
in the market, McBride said she collaborates and
partners with thought leaders across industries,
including dairy, to understand what keeps them up
at night and share similar from her perspective.
" In addition, I meet with dietitians, doctors,
and other health professionals to keep a pulse on
issues, concerns, and bright spots for their patients, "
McBride said. " I also partner with research leaders
12 JUN 2021 | DAIRYPROCESSING.COM
CLEAN
LABEL
PROJECT
Clean Label Project is
a national nonprofit
organization with the
mission to bring truth and
transparency to food and
consumer product labeling.
The foundation of food and
consumer product safety
in America is primarily
focused on pathogen
and microbiological
contaminants. However,
there is an increase in
consumer, media, and
academic attention
being paid to the health
consequences of exposure
to heavy metals, pesticide
residues, and plasticizers.
Yet, consumers will never
find this information on
product labels.
The organization is
committed to changing
the definition of food and
consumer safety through
the use of data, science,
and transparency, and
it awards brands with
products that place an
emphasized focus on purity
and surpass the minimum
regulations required by
FDA. Clean Label Project
encourages brands to join
its mission in becoming part
of the solution to address
the growing consumer
concern of industrial and
environmental contaminants
and toxins in both food and
consumer products.
For more information about
Clean Label Project, visit
www.cleanlableproject.com.
Senior Rico
http://www.cleanlableproject.com http://www.DAIRYPROCESSING.COM
Dairy Processing - June 2021

Table of Contents for the Digital Edition of Dairy Processing - June 2021
