Dairy Processing - July/August 2023 - 58
ICE CREAM
products as appealing to consumers.
The report states that even though these types of products
are often more expensive than generic ice cream, consumers
have shown they will pay more for the high quality and flavor
that comes with artisanal options. The report defines artisanal
ice creams as those that are produced by hand, using age-old
techniques, with premium ingredients such as cream, milk,
sugar, fruits, nuts and spices. Additionally, it references the
lack of artificial preservatives, flavors and colors in artisanal
Many artisanal ice creams are marketed as limitedtime
offerings. They are often seasonal flavors or products
providing shock value. While there are better-for-you brands
that have a steady consumer base, the post-pandemic ice
cream consumer appears to be looking for indulgence.
Marketers are delivering.
Perry's Ice Cream, Akron, NY, developed a new pint line
with the tagline of being " extra indulgent. " The formulation
features increased butterfat and a higher density. It was
developed in response to research showing that 80% of ice
cream users are seeking indulgent experiences, especially in
the super-premium category. The lineup includes 13 " extra
indulgent " ice cream flavors and one sherbet. Many of the
offerings are an extra indulgent version of fan favorite
Perry's flavors, such as Cheat Day, which is brown sugar
ice cream with brownie batter swirls, brownie dough and
cookie dough, and Rocky Mountain Raspberry, which is white
chocolate ice cream with almond raspberry fudge chunks and
raspberry swirls.
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Dairy Processing - July/August 2023
Table of Contents for the Digital Edition of Dairy Processing - July/August 2023
Dairy Processing - July/August 2023 - Intro
Dairy Processing - July/August 2023 - 1
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