Dairy Processing - July/August 2023 - 50
CULTURED DAIRY
Slow but steady
Yogurt continues to drive consumers to the cultured dairy category.
T
he past year had been a lackluster one for cultured
products, a refrigerated dairy category that includes
yogurt, cottage cheese, sour cream, cream cheese, dips
and a few other novel fermented dairy foods.
Yogurt, which is about a $9 billion retail business,
accounts for nearly two-thirds of retail dollar sales within
the cultured dairy category, according to Circana data. It's
a department that requires retailers to have a dedicated
employee restocking it throughout the day.
That's because consumers cannot get enough yogurt. Data
show that consumption of yogurt continues to grow year-afteryear
as more consumers learn to appreciate the value of this
high-protein food that often boasts immune-boosting benefits
because of probiotic culture content. Per capita annual yogurt
consumption jumped from a mere 7 pounds in 2001 to 13.6
50 JUL-AUG 2023 | DAIRYPROCESSING.COM
pounds in 2011 to 14.3 pounds in 2021, according to the US
Department of Agriculture Economic Research Service.
ONGOING CHALLENGES
In 2022, many yogurt marketers were faced with supply chain
issues, and it took all their efforts to keep up with orders,
which is why innovation was put on the back burner. Another
challenge was the pending federal revisions to yogurt's
standard of identity. The US Food and Drug Administration
issued that final rule on April 13, 2023, providing formulators
with more flexibility to take advantage of advancements in
ingredient technology.
General Mills, Minneapolis, was one player that did
not wait around for the yogurt standard to be modernized.
Instead, it avoided use of the term yogurt and relied on
Chobani
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Dairy Processing - July/August 2023
Table of Contents for the Digital Edition of Dairy Processing - July/August 2023
Dairy Processing - July/August 2023 - Intro
Dairy Processing - July/August 2023 - 1
Dairy Processing - July/August 2023 - 2
Dairy Processing - July/August 2023 - 3
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