Dairy Processing - July/August 2023 - 44

FLUID DAIRY
BY
TM
The
Industry's
Exclusive
Ingredient
Concierge™
Ingredient Sourcing
Packaging Claims
Certification Knowledge
Product Development
Custom Blending
Capabilities
Matching Nutritional
Requirements
innovation is Clover the Rainbow Milk with a Splash of Flavor. Designed for
kids and kids at heart, the milk comes in chocolate, strawberry and vanilla
flavors and is made with 100% USDA organic 2% lactose-free milk. It is free
of any artificial flavors or sweeteners, and is a good source of calcium and
protein.
The company uses ingredient technology to assist with keeping added
sugars nominal. That starts by including lactase enzyme, which breaks down
lactose, a disaccharide, into its constituent monosaccharides, glucose and
galactose, which are sweeter tasting than lactose. That's enough sweetness
for the strawberry and vanilla varieties. Neither have any added sugars.
Chocolate has just a touch (2 grams of organic cane sugar) of sweetness.
The Clover the Rainbow brand debuted in 2021, bringing families essential
nutrition from high-quality dairy sources and empowering kids of all ages and
stages of development to " Power Your Brilliance " with healthy dietary choices
and creative flavors.
MANAGING THE MESSAGE
The fluid milk industry is banking on the marketing of real dairy milk's
nutrition, as compared to the non-dairy alternatives inundating the
marketplace. Targeting younger consumers, including Gen Z, with the power
of milk protein messaging may be just what the category needs.
DARI LLC, Clinton, Wis., is on board with its rollout of MOO'V Flavored
Whole Milk. The ultra-filtered, lactose-free, whole milk beverage comes in
cinnamon swirl horchata, strawberry cream and vanilla ice cream varieties.
MOO'V is a high-protein, low-sugar beverage designed to deliver optimized
nutritional benefits to kids. The formulation relies on natural flavors without
www.ifpc.com | 800.22.SUGAR
info@ifpc.com
The a2 Milk Company

http://www.ifpc.com

Dairy Processing - July/August 2023

Table of Contents for the Digital Edition of Dairy Processing - July/August 2023

Dairy Processing - July/August 2023 - Intro
Dairy Processing - July/August 2023 - 1
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