Dairy Processing - July/August 2023 - 42

FLUID DAIRY
Staying
relevant
Milk processors are leaning on real dairy milk's nutritional elements.
A
fter being sought out and appreciated during the
pandemic's out of stocks and purchase limits, the
gallon of mainstream white fluid milk is once again
being referred to as an irrelevant category to the modern-day
consumer. Savvy marketers are making it relevant.
Sales of white milk increased 5.9% in the past year,
reaching just over $14 billion. The fact is, while milk volume
sales have been declining, consumers have not abandoned
dairy, according to John Crawford, vice president of client
insights for dairy, Circana, Chicago. Value-added dairy milk is
growing but it is not offsetting traditional volume declines.
" There are growth pockets in dairy milk with successful
claims, " said Crawford. " Milk with protein, no/low sugar or
lactose-free claims have all experienced growth the past
five years. "
Clover Sonoma, Petaluma, Calif., a third-generation familyowned
and operated dairy and Certified B Corporation, is
a leader in offering products that speak to what consumers
are looking for in a beverage. The company's most recent
42 JUL-AUG 2023 | DAIRYPROCESSING.COM
©ximich natali-stock.adobe.com, Clover Sonoma

http://www.DAIRYPROCESSING.COM

Dairy Processing - July/August 2023

Table of Contents for the Digital Edition of Dairy Processing - July/August 2023

Dairy Processing - July/August 2023 - Intro
Dairy Processing - July/August 2023 - 1
Dairy Processing - July/August 2023 - 2
Dairy Processing - July/August 2023 - 3
Dairy Processing - July/August 2023 - 4
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