Dairy Processing - July/August 2023 - 18

Advancing
Incubator and accelerator programs continue
to add value and innovation to the industry.
by Pamela Accetta Smith | pasmith@sosland.com
I
ncubator and accelerator programs offer
support and guidance to start-ups, giving
emerging brands a leg up in a competitive dairy
product market.
Accelerators are aimed at existing companies
that have an idea and perhaps a business model
already in place but need help to move their
business forward.
Incubators provide mentoring and advice
on everything from branding and marketing to
attracting finance. Within that setting, start-ups
both learn from and build relationships with
some of the most compelling challenger brands
disrupting the market.
These programs offer an alternative - and a
cost-effective way - of tapping into the industry's
most likely future trends.
AMPLIFYING INNOVATION
The Real California Milk Excelerator launched in
2019 as a way of amplifying and accelerating the
introduction of innovative products made with
California milk and dairy into the marketplace.
It began with a meeting between John Talbot,
chief executive officer of the California Milk
Advisory Board (CMAB), Tracy, Calif., and Fred
Schonenberg, CEO of VentureFuel, Brooklyn, NY,
and a discussion of the need for innovation in the
dairy category.
" The original 'what if' question evolved
quickly to the Excelerator, " Talbot said. " It is
about capturing the passion and entrepreneurial
spirit of California's startup culture and aligning it
with access to an abundant supply of sustainably
sourced California milk and dairy ingredients. "
The program is built on the premise of
Real California Milk Excelerator 2022 Winners
(left to right): Vince Berretta and Kevin
Moulder, Tres Lecheria; Manjarrie Saha,
Pariva; Emily Gilels, dosa by DOSA; and
Emily Darchuk, Wheyward Spirit.
18 JUL-AUG 2023 | DAIRYPROCESSING.COM
new ideas
©EZPS-stock.adobe.com, California Milk Advisory Board

http://EZPS-stock.adobe.com http://www.DAIRYPROCESSING.COM

Dairy Processing - July/August 2023

Table of Contents for the Digital Edition of Dairy Processing - July/August 2023

Dairy Processing - July/August 2023 - Intro
Dairy Processing - July/August 2023 - 1
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