Dairy Processing - July/August 2022 - 59

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BUTTER BRANDS
Dollar Sales % Change
vs YA
PRIVATE LABEL
LAND O LAKES
KERRYGOLD
CHALLENGE BUTTER
BREAKSTONES
TILLAMOOK
CABOT
CHEF SHAMY
DARIGOLD
VITAL FARMS
KELLERS CREAMERY
CLOVER SONOMA
PLUGRA
AMISH COUNTRY
DANISH CREAMERY
CRYSTAL FARMS
HILAND
KATES
ORGANIC VALLEY
VERMONT CREAMERY
$1,532,573,311
$709,652,485
$319,031,478
$167,255,669
$45,252,943
$43,049,367
$36,324,844
$25,754,092
$20,320,925
$20,139,989
$17,633,424
$15,622,049
$14,793,122
$14,534,128
$13,400,891
$12,846,070
$10,697,483
$10,632,504
$10,215,655
$9,324,598
4.0%
-1.2%
13.0%
-4.2%
-6.3%
-18.9%
-3.5%
7.8%
-37.1%
19.9%
-3.6%
-23.5%
-12.1%
-2.7%
-16.3%
-12.6%
-13.4%
-5.5%
-14.5%
-18.2%
Unit Sales
426,018,736
171,805,342
78,870,305
44,836,379
14,434,644
9,742,564
9,104,950
3,833,433
5,381,731
5,151,515
4,798,921
2,663,061
5,021,594
1,532,311
3,463,592
3,266,048
3,095,964
2,406,412
1,270,149
2,859,521
% Change
vs YA
-7.3%
-6.8%
11.6%
-5.6%
-4.8%
-23.3%
-8.4%
7.5%
-45.6%
22.9%
-3.3%
-27.1%
-10.6%
-4.3%
-18.7%
-18.5%
-23.4%
-4.6%
-20.6%
-19.7%
Price per
Unit
$3.60
$4.13
$4.05
$3.73
$3.14
$4.42
$3.99
$6.72
$3.78
$3.91
$3.67
$5.87
$2.95
$9.49
$3.87
$3.93
$3.46
$4.42
$8.04
$3.26
Change
vs YA
$0.39
$0.24
$0.05
$0.06
-$0.05
$0.24
$0.20
$0.02
$0.51
-$0.10
-$0.01
$0.28
-$0.05
$0.16
$0.11
$0.26
$0.40
-$0.04
$0.57
$0.06
canola oil, maple syrup and other minor ingredients.
Pumpkin Pie Spice will debut in the fall.
Imported butters are gaining traction in the US as
the concept of sustainability resonates with shoppers.
These products are coming from countries such as
New Zealand, which has one of the lowest on-farm
carbon footprints in the world. Early this year, Anchor,
the consumer brand of New Zealand dairy cooperative
Fonterra, rolled out Organic carbonzero Certified Butter,
which is made with cream from independently certified
organic farms. It has a fresh creamy taste and rich
golden hue to reflect New Zealand cows' pasture-rich
diet.
Glanbia Ireland now offers Truly Grass Fed
Spreadable Butter in the US. It is made from cows that
are 95% grass-fed, Non-GMO Project Verified, Animal
Welfare Approved by A Greener World, and free from
growth hormones and antibiotics.
CATEGORY
INNOVATIONS
* New Challenge Butter Snack Spreads are
made with real butter and merchandised in the
refrigerated spreads department. They come in
three dessert and three seasoned varieties.
* For consumers seeking restaurant-quality butter
for the at-home dinner table, Land O'Lakes now
offers salted Butter Balls. Each ball is about a
half-tablespoon portion.
* La Vaquita, a wholly owned subsidiary of Dairy
Farmers of America, added butter to its lineup
in Texas.
* Gay Lea's new Farmhouse Salted Whey Butter is
churned to 82% milkfat. The flavor is described
as slightly nutty and earthy with hints of cheese.
DAIRYPROCESSING.COM | JUL-AUG 2022 59
Data from IRI, a Chicago-based market research firm (@iriworldwide)
http://www.DAIRYPROCESSING.COM
Dairy Processing - July/August 2022

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