Dairy Processing - July/August 2022 - 10

extent that it can
be a category
disruptor, " McGuckin
said. " The only way
you are going to get
the attention of a
leading retailer is to
be able to demonstrate
you are going to grow
the category and not
just be another offering in a set. "
The company's products - which can be
a snack or a meal unto themselves - have the
potential to span both the dairy and grocery
category and can be sold wherever there is a
refrigerator, and McGuckin said this versatility
has been an asset.
He said companies have been somewhat
afraid to innovate because of the cost of entry,
but Clio Snacks has been able to demonstrate
to retailers there is little risk in carrying their
products. As a result, the products have
demonstrated a wide range of appeal at retail as
the company's two highest-performing customers
are Whole Foods Market and Walmart.
Clio Snacks, which was first launched in
2015, is now introducing their products in a fourpack
to appeal to a broader range of customers.
Throughout the company's expansion,
McGuckin has found social media marketing to
be an essential part of the process and believes
authenticity online is integral for brands.
" Behave on social media in the same way
you behave internally in the company and in
the same way that supports the brand ethos, "
he said.
FLEXING TO PLANT-BASED OPTIONS
Bel Brands USA, Chicago, expanded its line of
Nurishh plant-based products this spring with
two new formats - cubes and cream cheese
style. The line already offered shreds and slices.
The company also introduced the Babybel
Plant-Based line to further diversify its offerings
and meet a need in the market for snack
cheese choices, according to Jean Michel dos
Remedios, sourcing and supplier development
senior director.
Innovation often requires upgraded
equipment, so the company invested in new
production lines dedicated to the plant-based
cheese formula when it developed Babybel
Plant-Based.
" It took months to not only develop and
test this equipment, but to land on a recipe that
mimics the soft, smooth and creamy texture of
Mini Babybel Original, " dos Remedios said.
He noted average innovation lead times are
between 18 to 24 months to bring a new product
from initial concept to store shelves, with
10 JUL-AUG 2022 | DAIRYPROCESSING.COM
Bel Brands

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Dairy Processing - July/August 2022

Table of Contents for the Digital Edition of Dairy Processing - July/August 2022

Dairy Processing - July/August 2022 - Intro
Dairy Processing - July/August 2022 - 1
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