Dairy Processing - July/Aug 2024 - 72

ALTERNATIVE DAIRY
a slow down
Plant-based beverages at lowest consumption since 2019.
I
t's been a slow year in the dairy alternative space. Some
blame inflation, while others say curiosity has weaned and
consumers have returned to their old ways of tried and true
real dairy.
Plant-based beverages, also known as milk alternatives,
are the largest category. Circana reported that consumption in
2023 fell 6.6% to 337.7 million gallons. It's the second straight
year of declines and the lowest consumption since 2019.
The Good Food Institute (GFI) valued the category at $2.9
billion in 2023, representative of 14.5% of the " milk " category.
In the natural channel, this figure is much larger, with plantbased
milk representing 41% of dollar sales of all milk sold.
This category alone accounted for 36% of all plant-based food
dollar sales.
Milk alternatives have 44% household penetration and a
79% repeat rate of purchase, according to GFI. Households
with children were more likely to spend extra on the plantbased
milk category. This demographic trend was consistent
in 2022 and 2023.
Plant-based creamers saw the most activity in terms of
product introductions and dollar and unit sales. Unit sales
grew 4% in 2023 and 14% since 2021, while conventional
creamer unit sales declined 1% in 2023. Plant-based creamer's
market share of total creamer was 8%, according to GFI and
Circana. This was the second-highest share rate among plantbased
categories, behind plant-based milk. Similar to plantbased
milk, plant-based creamer dollar sales were higher -
nearly a third - in the natural channel.
Household penetration is growing, jumping from 11%
in 2020 to 15% in 2023, with 65% of these households being
repeat purchasers. This is the second highest rate of repeat
purchase for plant-based categories, behind only plant-based
milk, according to GFI.
Plant-based ice creams and frozen novelties were
purchased by one in 10 US households in 2023, as reported by
GFI. This category holds the fourth highest rate of household
penetration (10%) among tracked plant-based categories,
behind milk, meat and seafood, and creamer. Like other
plant-based categories, younger consumers are the most
likely buyers.
The cultured category has only a few players in the cream
cheese, cottage cheese and sour cream alternative space.
72 JUL-AUG 2024 | DAIRYPROCESSING.COM
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Dairy Processing - July/Aug 2024

Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024

Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
Dairy Processing - July/Aug 2024 - 2
Dairy Processing - July/Aug 2024 - 3
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