Dairy Processing - July/Aug 2024 - 62

ICE CREAM & FROZEN NOVELTIES
Extreme and
indulgent
A
resurgence of self-care and comfort eating in 2020
boosted ice cream and frozen novelties sales. This
was followed by a period of steady inflation that
made at-home frozen treating that much more appealing and
budget friendly, according to the " US Ice Cream and Frozen
Novelties Market Report 2024 " from Mintel.
" The comfort and joy found in frozen treating is solid, "
said Kelsey Olsen, food and drink analyst at Mintel.
" Credibility, novelty and high impact benefits are key pillars
of innovation and strategy in a competitive category wherein
switching out is commonplace. "
Consumers continue to find comfort in traditional frozen
treat flavors; however, three in four ice cream consumers
agree that trying new flavors of frozen treats is a fun
experience, according to Mintel. When it comes to new
flavors, there's not a lot going on with chocolate this year, as
there is a global cocoa bean shortage that does not show signs
of improving. This has not stopped formulators from getting
creative, with many focusing on nostalgic profiles featuring a
modern day twist.
Extreme " fruity and sweet flavors " - in particular
strawberry, banana and blue - are trending. Blue as a flavor
leans toward cotton candy or birthday cake frosting, with
or without some bubble gum, lollipop blueberry or ripe
raspberry.
Dreyer's Grand Ice Cream Inc., Walnut Creek, Calif.,
teamed up with global convenience store chain 7-Eleven to
62 JUL-AUG 2024 | DAIRYPROCESSING.COM
Consumers are eager to try new frozen flavors.
develop the Drumstick Slurpee Blue Raspberry Vanilla Cone.
This creation features a vibrant blue raspberry layer of sauce
ripples and candy bits.
Ben & Jerry's limited edition Marshmallow Sky is blue ice
cream packed with marshmallow and cookie dough chunks.
The brand also reinvented the classic summertime campfire
treat. New PB S'more is toasted marshmallow ice cream,
peanut butter cups, graham cracker pieces and marshmallow.
Cinnamon is also everywhere, as is honey, with and
without heat. Perry's Ice Cream, Akron, NY, developed Bee
Sting, which offers a twist to graham cracker and vanilla
pudding flavors by adding a kick with a hot honey swirl.
Continuing with the nostalgia trend, Rich Products Corp.,
Buffalo, NY, added Funfetti Ice Cream Cake to its lineup. It's
made with birthday cake-flavored vanilla ice cream, classic
Funfetti cake, whipped icing
and colorful sprinkles.
Blue Bell Creameries,
Brenham, Texas, introduced
Cinnamon Twist, a rich, creamy
base with hints of brown sugar
and cinnamon, combined with
cinnamon bun dough pieces,
and a cinnamon icing swirl. Blue
Bell also is offering a new way to
enjoy a root beer float - by the
scoop. A&W Root Beer Float Ice
BJ's restaurants Inc. , Alec's Ice Cream

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Dairy Processing - July/Aug 2024

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Dairy Processing - July/Aug 2024 - Intro
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