Dairy Processing - July/Aug 2024 - 41

" The dairy space is perfectly positioned to
capture today's consumer, as dairy products
are inherently clean label and nutrient dense, "
he said.
Leveraging dairy's inherent health benefits
and the accessibility of many products, Rosales
thinks the industry should embrace social media
and viral trends to drive business and promote
dairy to the masses.
" People continue to look for high protein
options that are versatile, full of flavor and
easily accessible, " Rosales said. " Dairy foods,
like cottage cheese and yogurt, enhance both
sweet and savory dishes. This makes dairy a
popular choice in viral recipes for at-home
cooks that are seen across broadcast platforms
and social media channels.
" By showcasing both the nutritional value
and convenience of incorporating dairy into
everyday meals, dairy companies can leverage
its popularity by continuing to engage in social
media campaigns, collaborating with food
influencers, and creating interactive cooking
demos that inspire creativity and provide
consumers with the valuable protein they need
for health. "
DAIRYPROCESSING.COM | JUL-AUG 2024 41
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Dairy Processing - July/Aug 2024

Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024

Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
Dairy Processing - July/Aug 2024 - 2
Dairy Processing - July/Aug 2024 - 3
Dairy Processing - July/Aug 2024 - 4
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