Dairy Processing - July/Aug 2024 - 40
Cottage cheese
was the thirdfastest-growing
edible
dairy segment
in the US in 2023.
Circana, 2024
who shares her knowledge on
nutrition and food through her
Instagram account, said there is a
knowledge gap in understanding
not just the processing aspect of
dairy products, but all processed
food.
" There is a huge negative stigma
around that word 'processing' and it
applies to lots of different industries, not just
dairy, " Twigge said during Dairy Processing's
webinar, " Dairy's Role in Health and Wellness "
this past September. " I think ... that there is
still a huge knowledge gap on what happens
during the processing phase and there's a need
for clarity and transparency, so that these
consumers can feel really confident. "
Twigge said much of it stems from some
of the misinformation that can be found on
platforms such as Instagram, when content
paints dairy products in a certain light,
regardless of the facts.
Baked Feta Pasta, often
referred to as TikTok
pasta, following a viral
food trend in 2021.
" The biggest misconceptions are still the
standard ones that people have been arguing
against for a long time: antibiotics and milk ...
animal care, food safety questions, " she said.
" But they are now getting into more of this
health and wellness conversation, and whether
or not dairy actually supports your health. "
Twigge said it's important for the industry,
from farmers like her father, to industry
associations, to continue showcasing research,
so they can consume the information first-hand.
" It's really important to remember that those
who feed the world actually make up a very
small population, " she said. " I talked to my dad
about this all the time, because he always says,
'I'm just a farmer. It's it is not my problem.' And I
say, 'It is your problem, because you have to tell
your story. And you have to tell it well, because
otherwise other people will tell it for you, and
they're not going to tell it right.' "
TAKING ADVANTAGE
With dairy getting plenty of screentime via
millions of users across various social media
platforms, dairy processors are presented with
a prime opportunity to showcase their products
directly to consumers.
Merrill said that dairy products, specifically
culured products, have everything consumers
are looking for in their diets.
40 JUL-AUG 2024 | DAIRYPROCESSING.COM
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Dairy Processing - July/Aug 2024
Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024
Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
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