Dairy Processing - July/Aug 2024 - 38

The rising
popularity
of cottage
cheese is a
great example
of nutrition
science
meeting social
trends, and
it creates
incredible
opportunities
for the dairy
industry. "
Ashley Rosales, Dairy
Council of California
most often and keep up with the latest crazes.
Not only are people searching for recipes online,
they're searching for them in social media,
said Monica LaBelle, director of marketing
communications for DMI. In-house experts
find what's popular on Pinterest, TikTok and
YouTube and create a strategy to build on that.
" We saw indicators, for example, at the
beginning of the year that snacking was
becoming more of a part of daily life, " LaBelle
said. " People were thinking less about three
meals and were instead grazing throughout the
day. So we adjusted our plans to accommodate
snacking occasions. "
Such was the case with the #girldinner fad
in 2023. Olivia Maher created a viral video about
her no fuss, self-indulgent plate made up of little
bites of fresh fruit and artisan cheese, which she
dubbed " Girl Dinner. " The hashtag (and related
audio clip) topped the charts for months to
follow and is currently tagged in approximately
260,000 videos on TikTok.
Many of these popular trends also tap into
one of the most crucial aspects of a social media
frenzy - the visual aesthetic. Social media is all
about the visuals, and for that reason many of
the viral food trends have involved products that
are particularly eye-catching.
Well manicured charcuterie boards have
been a mainstay on social feeds for some time,
but other visually appealing snack style boards
have also made waves in recent years. One of
the most notable (and controversial) being the
butter board, which features multiple sticks of
softened butter spread over a charcuterie-style
wooden board with garnishes, such as edible
flowers, herbs, honey and sea salt crystals.
DMI is credited with the viral butter board
trend. The butter board food craze was rooted in
the dairy checkoff's marketing strategy, built to
promote and increase demand of dairy foods.
" The checkoff has begun partnering with
more social media influencers where we're
sharing their recipes featuring dairy on our
channels, " LaBelle said. " This gives us more
opportunity to target our audiences and gives
us the ability to understand what people are
looking for, and get the right recipe in front
of them. "
CONSUMER EDUCATION
While social media offers an opportunity to
share the many uses and benefits of including
dairy in one's diet, it also gives content
creators and influencers the freedom to share
information, which may or may not be based in
scientific fact.
Lauren Twigge, a registered dietitian
LUBRICATION
SOLUTIONS
FOR YOUR
CRITICAL
EQUIPMENT
38 JUL-AUG 2024 | DAIRYPROCESSING.COM

Dairy Processing - July/Aug 2024

Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024

Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
Dairy Processing - July/Aug 2024 - 2
Dairy Processing - July/Aug 2024 - 3
Dairy Processing - July/Aug 2024 - 4
Dairy Processing - July/Aug 2024 - 5
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