Dairy Processing - July/Aug 2024 - 34

Gone viral
Social media food trends put dairy products in the spotlight.
by Kristen Putch | kputch@sosland.com
I
t started with a pasta dish. Cherry tomatoes
tossed with olive oil and placed in a baking
dish with a block of feta cheese. Everything
gets baked up until the tomatoes burst and the
feta melts, enabling it to be mixed up into a
quick sauce with minced garlic, basil, crushed
red pepper and pasta.
Dubbed the TikTok pasta, the easy-to-make
baked feta pasta recipe became a viral sensation
on social media platforms in 2021, ushering in a
phenomenon of content creators sharing dishes
that are easy to make, aesthetically pleasing and
often boast high nutritional value.
The recipe also put dairy at the center -
quite literally - a common theme with many of
34 JUL-AUG 2024 | DAIRYPROCESSING.COM
today's popular social media-inspired recipes.
Easy to use, accessible and high in protein, dairy
has taken center stage - or in this case, center
screen.
GETTING CREATIVE
When it comes to food-centric videos on social
media platforms, the sky is the limit. Some of
these videos have racked up more than 4 billion
views, bringing attention to every meal of the
day, from breakfast to dinner, midnight snacks
and everything in between.
Research into consumer psychology and
the social sciences has shown that novelty
is essential for anything to go viral on social
©Ruslan-stock.adobe.com

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Dairy Processing - July/Aug 2024

Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024

Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
Dairy Processing - July/Aug 2024 - 2
Dairy Processing - July/Aug 2024 - 3
Dairy Processing - July/Aug 2024 - 4
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