Dairy Processing - July/Aug 2024 - 30

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HFMI pilots, known as the Add
Milk! program, have since reached
hundreds of US retailers, including
rural locations.
" The program has been very
effective in doubling the purchasing
power of SNAP participants
through the use of electronic
incentives, " Dykes said. " The House
Agriculture Committee's 2024 Farm
Bill recognizes this success by
expanding the program to incentivize
nutritious milk options like 2% and
whole milk, and by providing more
certain funding to ensure increased
access and continued success of
the program. "
Dykes said IDFA wants to see
the program expanded to incentivize
dairy products such as cheese and
yogurt. He said the organization
will keep working with committee
members and the dairy industry to
expand HFMI and bring a broader
dairy incentive program to SNAP
participants.
Like IDFA, WCMA said it will
advocate for an amendment to
address HFMI projects so they
include cheese and yogurt.
The Add Milk! nutrition incentive
program, which gives SNAP
participants a dollar-for-dollar match
when they purchase low-fat or nonfat
milk, launched in select California
grocery stores and was made
available at 78 Mother's Nutritional
Center locations throughout
Southern California.
The Hunger Solutions Institute
(HSI) at Auburn University's College
of Human Sciences launched the Add
Milk! program in Alabama in 2023.
It is made possible by a $3 million
cooperative agreement between the
USDA and HSI as part of the larger
HFMI Projects.
By the end of 2024, HFMI pilot
projects will be operating in 700-plus
locations in the US.
Roughly one out of eight
California residents participates in
SNAP, according to IDFA, and milk
products are linked to improved bone
health, especially in children and
adolescents. The association also
pointed out that the USDA credits
milk and milk products with adding
nutrients such as calcium, vitamin D
(for products fortified with vitamin
D) and potassium to the diet.
FMMO
The curent framework for the Farm
Bill also addresses the formula
for calculating the price of Class
I fluid milk, making sure it will be
determined by the USDA through
the Federal Milk Marketing Order
(FMMO) process that already is
underway.
" The USDA process to make
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Dairy Processing - July/Aug 2024

Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024

Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
Dairy Processing - July/Aug 2024 - 2
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