Dairy Processing - July/Aug 2024 - 22

The global
whey protein
market size was
$11.79 billion in 2023
and is projected to
grow to $22.63 billion
by 2032.
Fortune Business
Insights
nutrient dense, and they typically
have the functionality and clean
flavor that can also contribute to a
clean label. "
GROWTH POTENTIAL
When it comes to understanding
consumer preferences for dry dairy
and whey products, Burrington said
some consumers have clear preferences
and consider products that contain dairy
ingredients to be clean label, and more
wholesome or healthy.
" For many consumers dairy has a positive
appeal, " she said.
Burrington also observed sustainability
will become more important to consumers.
" I think we need to be prepared to respond
to that when we are promoting dairy ingredients
to food product developers, " she said.
The rise of dry dairy products, especially
whey protein, represents a dynamic shift in
the food and beverage industry. As consumers
continue to prioritize health, wellness and
convenience, the opportunities for innovative
whey protein consumer goods are vast.
In terms of future category growth,
22 JUL-AUG 2024 | DAIRYPROCESSING.COM
Burrington thinks products for healthy aging
are needed and dry mix products can help fill
that gap.
" Providing a nutrient dense, high protein,
and easy to make product will be important, "
she said. " The dairy ingredient industry
is always customizing its products to fit
different food applications. We continue
to discover new health benefits associated
with ingredients made from milk and whey.
One of the exciting ingredient categories
contains milkfat globule membrane, which
is already being used in infant formula for
brain development and could also be used in
healthy aging products for cognitive health. "
For products that could benefit from
sodium reduction, such as seasoning blends
for sauces, ready meals and bakery mixes, the
use of permeate remains untapped.
" There has been application development
and research focused on the use of permeate
to reduce sodium since 2000, " Burrington
said. " Though the focus on reducing sodium in
foods has diminished since it peaked in 2010,
many populations have been encouraged to
reduce their sodium intake based on concerns
over hypertension. "
©Andrey Cherkasov-stock.adobe.com

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Dairy Processing - July/Aug 2024

Table of Contents for the Digital Edition of Dairy Processing - July/Aug 2024

Dairy Processing - July/Aug 2024 - Intro
Dairy Processing - July/Aug 2024 - 1
Dairy Processing - July/Aug 2024 - 2
Dairy Processing - July/Aug 2024 - 3
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