Dairy Processing - July/Aug 2024 - 18

The source of
our whey comes
from our largescale
cheese
manufacturing
operations that
provide the
freshest, highest
quality whey
stream. "
Marina Crocker, Hilmar
an increasing demand for dairy and dairy-based
products.
Premier Protein, a brand of Premier
Nutrition Company (PNC), is a well-known
global company that manufactures protein
shakes, powders and nutritional bars. Premier
Protein is sold in more than 20 countries and
is known for its flavor innovation. Among the
company's whey powder protein products are
Chocolate Milkshake, Vanilla Milkshake and
Cafe Latte.
One of the company's more recent
innovations includes Cozy Cocoa Good Night
Protein Hot Cocoa Mix which contains 11
vitamins and minerals including magnesium
and zinc, which can help provide a calming
effect for the body. The powder is mixed with
cold or room temperature water, then warm
mixture in a heat-safe container.
Yogoody, founded by Anabela Ferreira
in 2022, is an innovative wellness brand
headquartered in Oporto, Portugal. The company
emerged from a desire to provide a nutritious
and convenient alternative to traditional yogurt,
aligning with modern lifestyles that demand both
health and ease of preparation.
Yogoody's flagship product line, 1.2.3.YOG,
offers a versatile range of yogurt alternatives
available in powdered form. These products
are designed for convenience and can be
easily prepared by mixing with water, making
them ideal for on-the-go consumption.
Yogoody products stand out for
their combination of health benefits and
18 JUL-AUG 2024 | DAIRYPROCESSING.COM
convenience. They are enriched with
probiotics, calcium and essential vitamins,
providing a nutritious supplement to daily
diets. The powdered format ensures long shelf
life and portability, eliminating the need for
refrigeration. This makes Yogoody's products
particularly appealing to busy professionals,
travelers and fitness enthusiasts .
Despite having similar qualities, Yogoody
can't be classified as liquid yogurt, due to
legislation in some countries which dictates
that yogurt can only be sold in the liquid or
solid form, which does not include powders.
Voyager Milk also recently introduced
Toddler Milk, a dry mix that comes in
convenient stick packs for on-the-go
consumption. The milk comes from grass-fed
California cows and the mixes are fortified
with calcium and vitamin D. No refrigeration
is required until mixed with water.
CURRENT MARKET LANDSCAPE
In recent years, the market for dry dairy
products, particularly whey protein, has
experienced significant growth. This trend
is driven by evolving consumer preferences
and a deeper understanding of the nutritional
benefits associated with these products.
While the traditional dairy industry
continues to thrive, the rapidly growing sector
of dry dairy consumer goods offers compelling
opportunities, especially in the realms of
health, wellness and convenience.
Because most dry mixes are designed for
TAHA
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Dairy Processing - July/Aug 2024

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