abound opportunities Innovation in dry dairy products and consumer interest continues to grow. By Pamela Accetta Smith | pasmith@sosland.com oday's consumers are increasingly health conscious, seeking products that support their active lifestyles and provide substantial nutritional benefits. Whey protein and other dry dairy products are at the forefront of this shift. Known for their high protein content, these products cater to a broad demographic that spans fitness enthusiasts, busy professionals and individuals looking to enhance their daily nutrition. The rise of dry dairy products has spurred innovation in the food and beverage industry. Whey protein is no longer confined to simple 16 JUL-AUG 2024 | DAIRYPROCESSING.COM T protein shakes and powders. It is now a key ingredient in a variety of consumer products, from snack bars and baked goods to ready-todrink beverages, on-the-go yogurt and even savory snacks. PRODUCT VERSATILITY Hilmar, a forward-thinking cheese manufacturer and whey ingredients supplier, produces a wide range of nutritious and functional high whey proteins and lactose for companies around the world. " Our customers include prominent ©murziknata-stock.adobe.comhttp://www.DAIRYPROCESSING.COM