Dairy Processing - January/February 2024 - 8
the need
meeting
Lactose-free dairy products help
retain dairy consumers by addressing
intolerances and sensitivities.
by Pamela Accetta Smith | pasmith@sosland.com
A
ccording to the Dairy Alliance, lactose
intolerance is the discomfort created
by the inability to break down lactose,
the natural sugar found in dairy foods. People
have different levels of sensitivity to lactose and
different levels of severity of symptoms, and
this can further change as they age. Choosing
low-lactose or lactose-free products allows
those with symptoms who love dairy to continue
enjoying milk and other products.
" Lactose-free dairy foods are widely
available and an increasingly popular option
for Americans, " said Paul Ziemnisky, group
executive vice president, head of wellness,
insights and innovation, Dairy Management
Inc. " Lactose-free milk is a great option and is
available in about 95% of US retail food outlets.
Importantly, lactose-free milk contains the
exact same nutrients - all 13 - as regular milk,
just without the lactose. The education and
availability for lactose-free milk, supported by
investment in new products and marketing, has
yielded a multi-million-dollar milk segment. "
8 JAN-FEB 2024 | DAIRYPROCESSING.COM
Dairy continues to lead retail with dollar
sales and growth. It also supports a broader
theme in dairy, Ziemnisky said, when investing
in meeting consumer usage (cottage cheese is
on fire), need states (snacking) and functional
needs (drinkable yogurt), growth follows.
PRODUCT SUCCESS
The success of fairlife, Darigold Fit and Lactaid
have proven what is possible in the lactose-free
category, according to Ziemnisky.
" The fairlife brand reached $1 billion in sales
thanks to double-digit sales growth week-overweek, "
he said. " It opened the door to make
dairy more accessible to consumers who felt
their only choice was to leave the category.
What sometimes drives people to leave dairy is
a misperception they have lactose intolerance.
Fairlife and other innovative lactose-free
products make it possible for people who love
real dairy to stay in the category and not turn to
dairy alternatives. "
Ziemnisky said innovation must continue to
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Dairy Processing - January/February 2024
Table of Contents for the Digital Edition of Dairy Processing - January/February 2024
Dairy Processing - January/February 2024 - Intro
Dairy Processing - January/February 2024 - FCa
Dairy Processing - January/February 2024 - FCb
Dairy Processing - January/February 2024 - 1
Dairy Processing - January/February 2024 - 2
Dairy Processing - January/February 2024 - 3
Dairy Processing - January/February 2024 - 4
Dairy Processing - January/February 2024 - 5
Dairy Processing - January/February 2024 - 6
Dairy Processing - January/February 2024 - 7
Dairy Processing - January/February 2024 - 8
Dairy Processing - January/February 2024 - 9
Dairy Processing - January/February 2024 - 10
Dairy Processing - January/February 2024 - 11
Dairy Processing - January/February 2024 - 12
Dairy Processing - January/February 2024 - 13
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