Dairy Processing - January/February 2024 - 71

Laughing Cow's alternative
cheese spread debuts
The Laughing Cow, part of Bel Brands USA, is
launching its plant-based spreadable cheese
product nationwide.
The alternative dairy offering is aimed at
Black forest cake
inspires new goat
cheese flavor
Artisanal cheese and cultured dairy maker Vermont
Creamery introduced its latest dessert-inspired
creation, Chocolate and Cherry Goat Cheese.
The company shared that its new fresh chèvre
consumers seeking spreadable plant-based
alternative cheeses, using almond milk to create
a creamy texture. The Laughing Cow's vegancertified,
non-GMO product is initially available in
a garlic and herb flavor, and the company plans to
explore spicy additions for 2025.
" We've spent months perfecting the recipe for
The Laughing Cow Plant-Based and are equally
excited for this product to hit shelves now as we
are for consumers across the country to try it, " said
Zach Fatla, brand director of The Laughing Cow.
" This launch marks a new step for the brand, and
we look forward to sharing the deliciousness of The
Laughing Cow with a whole new audience. "
The Laughing Cow Plant-Based is now sold
exclusively at Whole Foods Market stores across
the United States for $4.49 per 4.5 oz container.
The company said it plans to roll out the garlic and
herb and an Original variety in Kroger locations and
other grocery retailers this spring.
Bel Brands USA first announced in 2022
plans to expand production of plant-based
cheese across brands such as The Laughing
Cow, Babybel, Boursin and Nurishh.
The Laughing Cow Cheese is one of the most
popular brands manufactured by Bel Brands USA
Inc., a subsidiary of Bel Group. Bel Brands USA
strives to promote healthier and accessible food
for consumers worldwide. The company produces
brands that are sold in more than 130 countries.
product got its inspiration from the flavors of black
forest cake and formulated the cheese to have a
" fudge-like " texture that is blended with dried tart
cherries and rolled in tiny chocolate chips.
Vermont Creamery described the addition to its
line of sweet-themed cheeses as " decadent " and
" indulgent, " and recommended adding its Chocolate
and Cherry Goat Cheese to cheese boards and
dessert platters. The crafted cheese maker said the
new flavor can be spread on shortbread, crackers and
pastries, paired with fruit or utilized as a sweet snack,
as well.
The company produces its various chèvre flavors
with premium goats' milk sourced from family farms.
The newest option, Vermont Creamery noted, gets
blended with real cocoa that is responsibly sourced
from Switzerland.
" Vermont Creamery has a nearly 40-year history
curating high-quality goat cheese, and we're
constantly innovating to match our customers'
adventurous palates and preferences, " said Harrison
Kahn, the company's general manager. " Chocolate
and Cherry Goat Cheese is part of our growing line of
sweet goat cheeses, expanding the many ways and
occasions that consumers can enjoy fresh chèvre. "
The newly launched Chocolate and Cherry
Goat Cheese is sold at supermarket retail chains
throughout the United States, including Whole
Foods Market.
DAIRYPROCESSING.COM | JAN-FEB 2024 71
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Dairy Processing - January/February 2024

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