Dairy Processing - January/February 2024 - 69

With so much at risk and a clear trend
toward the legalization of raw milk
sales, it is time, once more, for dairy
processors to get loud on this issue. "
now dating back more than 100 years, make it clear: raw
milk is not a safe commercial product. While less than 2% of
all foodborne illness outbreaks in the United States can be
attributed to dairy, more that 70% of those illnesses can be
attributed to raw milk exposure. Laws placing raw milk next
to pasteurized milk on grocery store shelves invite consumer
confusion and the potential for great harm.
Raw milk is neither a safe nor a smart product to have on
the shelf for a state like Wisconsin, where dairy is a $46 billion
industry, contributing 157,000 jobs and $1.26 billion in state and
local taxes. While we don't yet have studies on the economic
losses associated with raw milk recalls and illness outbreaks,
a US Grocery Supplier study found in the 12-month period
following large spinach and peanut butter recalls, almost threequarters
of consumers stopped purchasing those products out
of safety concerns. There's real cause for concern.
Raw milk sales - and illness outbreaks - jeopardize the trust
our nation's dairy farmers and processors have hard-earned
from consumers around the world, delivering generations of
nutritious, delicious and - importantly - safe dairy products.
Most Americans seem to understand both the public health
and economic arguments against this change in public policy.
Despite growing access to raw milk in the United States, the
product still accounts for less than $20 million in annual sales.
It's an amount that pales in comparison to total dairy milk sales,
which reached $15.7 billion in 2022.
Legislators pushing for retail raw milk sales, both in
Wisconsin and in other states, are catering to a small, selfinterested
group of vocal constituents, or perhaps their own
personal beliefs, rather than the will of the majority.
With so much at risk and a clear trend toward the legalization
of raw milk sales, it is time, once more, for dairy processors to
get loud on this issue. Make your voice heard, whether directly to
your elected officials or via trade organizations like WCMA. Tell
lawmakers that raw milk sales are bad for the health of American
consumers and they're bad for our business.
The Wisconsin Cheese Makers Association (WCMA)
has encouraged and supported growth in the nation's
dairy industry through advocacy, education and healthy
competition and collaboration since 1891.
DAIRYPROCESSING.COM | JAN-FEB 2024 69
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Dairy Processing - January/February 2024

Table of Contents for the Digital Edition of Dairy Processing - January/February 2024

Dairy Processing - January/February 2024 - Intro
Dairy Processing - January/February 2024 - FCa
Dairy Processing - January/February 2024 - FCb
Dairy Processing - January/February 2024 - 1
Dairy Processing - January/February 2024 - 2
Dairy Processing - January/February 2024 - 3
Dairy Processing - January/February 2024 - 4
Dairy Processing - January/February 2024 - 5
Dairy Processing - January/February 2024 - 6
Dairy Processing - January/February 2024 - 7
Dairy Processing - January/February 2024 - 8
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