Dairy Processing - January/February 2023 - 9

times demanded a change in strategy. We talk a lot
about dairy 'showing up differently' and we are, "
she said.
Schaffner said young consumers are relying on
social media outlets for their information and are
especially turning to influencers who they trust.
" They also enjoy gaming, and most are very
familiar with Jimmy Donaldson - aka 'MrBeast'
- who is arguably the world's biggest gaming
icon. The dairy checkoff is working with MrBeast
for a second time, and while he previously
conducted a virtual dairy farm tour to incorporate
content into his platform, he saw the real thing
in person last year when he visited a dairy in his
home state of North Carolina, " she said. " A video
he produced from that visit generated 3 million
views in 24 hours and became the No. 1 video on
all of YouTube. There is no other medium that
Gaming icon Jimmy
Donaldson, known as
MrBeast on YouTube,
has partnered with
DMI and the dairy
checkoff to increase
interest in dairy and
farming.
DAIRYPROCESSING.COM | JAN-FEB 2023 9
Jimmy Donaldson/MrBeast
http://www.DAIRYPROCESSING.COM

Dairy Processing - January/February 2023

Table of Contents for the Digital Edition of Dairy Processing - January/February 2023

Dairy Processing - January/February 2023 - Intro
Dairy Processing - January/February 2023 - 1
Dairy Processing - January/February 2023 - 2
Dairy Processing - January/February 2023 - 3
Dairy Processing - January/February 2023 - 4
Dairy Processing - January/February 2023 - 5
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Dairy Processing - January/February 2023 - 7
Dairy Processing - January/February 2023 - 8
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