Dairy Processing - January/February 2023 - 16

On the record:
Good
Culture
CEO Jesse Merrill shares
how his personal health
struggle brought new life to
the cultured dairy space.
by Kristen Putch | kputch@sosland.com
W
hen Jesse Merrill was diagnosed
with ulcerative colitis, an
autoimmune disease, in 2014,
his doctors told him there was nothing they
could do to cure him of the condition, which is
brought on by chronic inflammation. Unsatisfied
with that answer, Merrill decided to take matters
into his own hands.
Exploring alternative forms of healing,
Merrill found that a diet that included cultured
dairy relieved his symptoms, eventually helping
him overcome the disease. Nine years since
his initial diagnosis, Merrill is now the chief
executive officer of the Irvine, Calif.-based Good
Culture, which he co-founded. The company's
extensive line of cottage cheese and sour
cream is made with regenerative and pasturedraised
milk and Good Culture prides itself on
practices which promote animal welfare and
environmental stewardship.
16 JAN-FEB 2023 | DAIRYPROCESSING.COM
Dairy Processing spoke one-on-one with
Merrill about Good Culture's mission, its
place in the cultured dairy category and the
company's future.
Dairy Processing: How did Good Culture get
started?
Jesse Merrill: My co-founder, Anders Eisner, and
I saw a major disruption opportunity in the cottage
cheese space. Cottage cheese was an overlooked
super-food with more protein and less sugar than
yogurt, but it lacked relevant innovation and brand
appeal. The majority of the products on shelf
were loaded with additives, sourced their milk
from confined animals and mostly came in large,
outdated tubs with little to no flavor options. We
saw an opportunity to bring life back to a very
sleepy $1.1 billion category that was larger than
yogurt in the 1970s.
Outside of the business opportunity, two
Kristy Phillips
http://www.DAIRYPROCESSING.COM

Dairy Processing - January/February 2023

Table of Contents for the Digital Edition of Dairy Processing - January/February 2023

Dairy Processing - January/February 2023 - Intro
Dairy Processing - January/February 2023 - 1
Dairy Processing - January/February 2023 - 2
Dairy Processing - January/February 2023 - 3
Dairy Processing - January/February 2023 - 4
Dairy Processing - January/February 2023 - 5
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