Dairy Processing - January/February 2022 - 26

FORMULATIONS
Something extra
W
by Donna Berry | donnaberry@dairy-food.com
e eat with our eyes first. It's a scientific fact.
According to a study published in the December
2016 issue of Brain and Cognition, " One of
the brain's key roles is to facilitate foraging and feeding.
Contemporary neuroscience demonstrates just what a
powerful cue the sight of appealing food can be for the brain,
especially the brain of a hungry person. " Enter the power of
inclusions.
Think of dairy as a blank white canvas, and inclusions
- everything from candies and syrupy variegates to fruits
and nuts, and even herbs and spices - as being the painter's
palette. These ingredients may be added to ice cream, yogurt,
cheese and even butter. They
provide visual cues to the palate.
LOADING UP
ICE CREAM
When Ben Cohen and Jerry
Greenfield got into the ice cream
business in 1978, one of the ways
they chose to differentiate was by
adding lots of inclusions to their
frozen treats. Cohen, who has severe
anosmia - the inability to smell
or taste - was vested in selecting
ingredients he could appreciate in
foods. These were inclusions that
contribute to appearance, mouthfeel
and texture. While Cohen and
Greenfield are no longer involved in
the business, the South Burlington, Vt.26
JAN-FEB 2022 | DAIRYPROCESSING.COM
based Ben & Jerry's brand remains committed to loading up
on sensory goodies.
The brand is growing its popular Topped line, which was
introduced a year ago and features a fudgy ganache layer
across the top of every pint of ice cream. Each Topped flavor
provides all the chunks and swirls ice cream aficionados
expect. The ganache is so abundant that the brand suggests
that the best way to eat any of the Topped flavors is by using a
fork to break through the ganache and mixing the chunks into
the layers below.
Ben & Jerry's flavor gurus have developed two new
varieties - Chocolate Milk & Cookies and Dirt Cake - that
are chock-full of nostalgia. Both
include a milk chocolatey
version of the ganache Topped
layer (the original line featured
either a dark or white chocolatey
ganache) along with a chocolate
cookie swirl affectionately dubbed
" fairy dust. " Topped Dirt Cake is
modeled after the childhood dirt cake
dessert and includes a vanilla pudding
ice cream base that is covered with
enough cookie crumbs to bring back
those days of youth.
" We wanted to dial up the
indulgence level with this unique line
of flavors, which entirely challenges
how you eat this ice cream, " said Dena
Wimette, head of innovation at Ben &
Jerry's. " We started with sundaes and
Inclusions give processors an opportunity to expand their flavor profiles.
stock.adobe.com, Ben & Jerry's

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Dairy Processing - January/February 2022

Table of Contents for the Digital Edition of Dairy Processing - January/February 2022

Dairy Processing - January/February 2022 - Intro
Dairy Processing - January/February 2022 - 1
Dairy Processing - January/February 2022 - 2
Dairy Processing - January/February 2022 - 3
Dairy Processing - January/February 2022 - 4
Dairy Processing - January/February 2022 - 5
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