Dairy Processing - January/February 2022 - 24

Tillamook earned B
Corp certification
in the fall of 2020,
a certification that
underscores its
commitment to
stewardship.
" We need to make
sure our farms
are thriving, our
communities
are strong, our
environment
is resilient, and
our people and
animals are well
taken care of.
When we do well,
our communities
do well. "
Paul Snyder, executive vice
president, Stewardship,
Tillamook County Creamery
Association (TCCA)
environmental performance, transparency and
accountability.
" It's a rigorous certification process reviewed
every three years that measures a company's
performance in five categories - governance,
workers, customers, community and
the environment, " Snyder said. " Which, for us,
was basically an endorsement of the things that
we had been doing even before we started that
B Corp certification, because we didn't have to
change much about ourselves in order to get it.
It is our commitment out there that says we've
made a promise to all of our stakeholders about
the kind of values- and purpose-driven company
we'll be. "
Stewardship has been part of TCCA since
day one, Synder said.
" When the Tillamook County Creamery
Association was created, our farmer-owners
built everything with a long-term outlook - to
ensure that farms and communities are here
for generations to come, " he said. " In recent
years we've doubled down on our commitment
to stewardship and have accelerated the work in
all aspects of our business. "
INNOVATION
The Tillamook brand includes more than 340
items in six categories. Recent data shows that
nearly one in four households in the United
States buys Tillamook-branded products.
TCCA recently introduced Tillamook Frozen
Custards made with at least 16% butterfat, extra
cream, cage-free eggs and no bio-engineered
ingredients. The cooperative also rolled out
Tillamook Farmstyle Cream Cheese Spreads in a
variety of flavors.
24 JAN-FEB 2022 | DAIRYPROCESSING.COM
According to IRI, since the end of 2019,
the packaged food industry has grown about
19%, with the Refrigerated and Frozen Foods
category growing about 21%.
Tillamook products outpaced both of these
rates with a 38% increase in overall brand sales
in the past two years (according to IRI data
from the 52-week period ending Dec. 26, 2021
versus the 52-week period ending Dec. 19, 2019).
In terms of absolute dollars sales from IRI's
52-week period ending Dec. 26, 2021, Tillamook
is also the fastest-growing family-size ice cream
brand in the United States.
TCCA has been rapidly expanding the brand,
particularly over the past five years.
" We set out to expand the brand nationally
in a way that would allow for consumers across
the country to enjoy our products, " Criteser
said. " Over the last 10 years, we've doubled the
size of the company, and are now enjoyed in one
quarter of US households. "
Criteser said that one of TCCA's biggest
drivers of success and innovation is its ability to
attract amazing people to work for the company.
" We believe that when everyone can
contribute their ideas, we can be successful, "
he said. " Our employees and culture truly
drive innovation. "
Innovation shows up in other ways at TCCA,
too. Erin Kelleway, director of strategic sourcing
at TCCA, said innovation can be seen as a new
way of operating to keep costs down, improve
quality, reduce environmental impacts, or other
improvements that allow business to thrive.
" The pandemic has highlighted how
important proactive, innovative thinking is,
as it allows companies to be agile and combat
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