Dairy Processing - January/February 2022 - 22

TCCA is committed to
large-scale sustainability
initiatives at the
regional, national and
global levels.
manure application. In 2020, TCCA piloted
FARM ES, a third-party, voluntary program that
assesses greenhouse gases on farms.
Many farmer-owners also use electronic
activity monitors to get dependable, real-time
data about their cows' wellbeing. Much like the
technology people use to track their physical
activity, these devices track a cow's movement.
It also tracks other, non-human activities such
as rumination by listening in on the number of
chews per hour. TCCA said that with this data,
farmers can provide cows with immediate care
that could benefit the entire herd.
Snyder said one of the things he thinks
is really fascinating about the industry is
the role technology plays in dairy, and how
underappreciated or unknown it is among the
general public.
" Our dairy farmers are scientists,
agronomists, chemists and biologists, all in one, "
he said. " They leverage technology in some
really interesting ways, not only to produce
fantastic food, but to produce it in a way that
we can all be proud of. That being said, we are
always looking at new technologies with regard
to dairy production in terms of base production
itself, but also more specifically in my area, the
environmental aspect of its production. "
Criteser added that most consumers
today are multiple generations away from any
familiarity with agriculture.
" We see a lot of value in helping people
in cities, and everywhere else in the country,
understand more about agriculture and to
leave behind some of the old stereotypes about
how food is produced and how agriculture
is cultivated, " he said. " We certainly feel like
there's an important role for the entire food
system. But for a unique company like ours,
that's farmer-owned, we want to help consumers
better understand where their food comes
from and how innovative, hard-working and
22 JAN-FEB 2022 | DAIRYPROCESSING.COM
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Dairy Processing - January/February 2022

Table of Contents for the Digital Edition of Dairy Processing - January/February 2022

Dairy Processing - January/February 2022 - Intro
Dairy Processing - January/February 2022 - 1
Dairy Processing - January/February 2022 - 2
Dairy Processing - January/February 2022 - 3
Dairy Processing - January/February 2022 - 4
Dairy Processing - January/February 2022 - 5
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