Dairy Processing - December 2021 - 28

In early 2021, Babybel introduced its first functional dairy snack,
Babybel plus+ Probiotic and Vitamins.
by way of a consumer- and customer-centric approach to innovation that
focuses on products that meet evolving demands, even as those demands
continue to shift.
" For example, during the pandemic, we quickly pivoted development
plans to bring the first functional snack to market - Babybel plus+
Probiotic and Babybel plus+ Vitamins - on an accelerated timeline,
following insights that consumers were craving snacking options that
delivered on functional needs, " she said. " Furthermore, we're always
tracking the latest trends to inform both new offerings and innovative
flavors as part of a diverse portfolio of products, and have the ability to
move quickly when needed to bring these trends to life. "
For Bel Brands USA, Maher said the biggest driver for innovation will
always be the consumer.
" Our ongoing priority is to deliver quality products that meet consumer
needs, " Maher said.
Over the past year, Bel Brands USA has introduced new hybrid and
plant-based cheese offerings to meet rising consumer demands. By
expanding its product offering beyond cheese products, Bel is furthering
its mission to become a major player in the healthy snack market -
diversifying through growth in dairy, and fruit and plant-based products.
" We feel we are uniquely positioned to continue to expand through
innovation because of the company's 150-plus years of experience in the
dairy industry, and deep understanding of the complexity and fine craft
of cheesemaking, " Maher said. " We have an exciting innovation pipeline
across all brands that will continue to meet growing consumer demands,
expanding taste profiles and dietary considerations, while also seeking to
make a positive impact on communities and the environment. "
PEOPLE AND PRINCIPLES
Bel Brands USA is committed to providing healthier and more responsible
food for all.
" Our mission is to champion healthier and more responsible food for
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Dairy Processing - December 2021

Table of Contents for the Digital Edition of Dairy Processing - December 2021

Dairy Processing - December 2021 - Intro
Dairy Processing - December 2021 - 1
Dairy Processing - December 2021 - 2
Dairy Processing - December 2021 - 3
Dairy Processing - December 2021 - 4
Dairy Processing - December 2021 - 5
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Dairy Processing - December 2021 - 7
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