Dairy Processing - April 2021 - 6

COMMENTARY

Dairy
Evolving

EDITORIAL

Like many of you, in January, I attended (virtually) the 2021
IDFA Forum. Kudos to IDFA for holding a virtual event with topnotch speakers, engaging presentations and for finding a way to
mix in some socially distant fun. The piano happy hour was a
welcome respite from yet another night at home.
The theme, " Dairy Evolved " , made me think of the
challenges the industry is facing. Getting COVID-19 further
under control will signal a return to normalcy, but it will also
open the floodgates of change. For dairy processors, that should
mean ramping up production to meet the needs of foodservice
and school lunch programs. The crisis has also served to
push the growing trend towards healthier and more ethically
produced products further to the fore. These challenges will
demand transformation and rapid evolution from the industry
for a long time to come.
The media industry has evolved as well. Sosland Publishing
has been the indispensable voice of the food industry for
nearly 100 years. The drive to serve the industry's needs has
produced Food Business News, Baking & Snack and
MEAT+POULTRY - all leaders in their respective markets.
Today, we introduce Dairy Processing. Managing editor
Kristen Putch and contributing editors Donna Berry, Pamela
Accetta Smith and Lynn Petrak bring a combination of curiosity
and experience that will deliver meaningful insights. Our goal
is to deliver the information that helps you keep pace with
the changes in the dairy industry and the context to make you
better at what you do.
While Dairy Processing has a website (www.
dairyprocessing.com), three newsletters and a social media
presence, it is also the very magazine you're holding in your
hands. Print has an important role in
the media mix. It is a tactile experience
that helps you to discover information
you weren't necessarily looking for. It
builds affinity and confidence. A digital
experience is important for gathering
information, but the thoughtful way we
engage with print builds knowledge.
We hope you enjoy the premiere
issue of Dairy Processing and will
look forward to our next. This is where dairy processors will turn
to keep pace with change and better understand the evolutions of
their industry. Thanks for joining us.

Matt O'Shea
Publisher

Kristen Putch
Managing Editor
Donna Berry
Pamela Accetta Smith
Lynn Petrak
Contributing Editors

PUBLISHING STAFF

MATT O'SHEA
Publisher
6 APR 2021 | DAIRYPROCESSING.COM

Rick Parsons
Account Executive
Lily Alvarez
Classified Sales Manager
Michael Barbee
Director of Audience Development
Dustin Pickman
Audience Development Analyst
Carlea Schuler
Audience Development Coordinator
Jonathan Hawley
Audience Database Specialist
Jon Hall
Director of Digital Media
Carrie Fluegge
Digital Advertising Manager
Nora Wages
Advertising Manager
Annie Fournier
Advertising Coordinator
Elisabeth Spillman
Design Services Manager
Brian Peterman
Graphic Designer
Marj Potts
Production Specialist
Becky White
Senior Design Consultant
Jim White
Promotions Manager
Abby Chronister
Promotions Media Designer
Whitney Hartman
Sales Coordinator

CORPORATE
Charles S. Sosland
Chairman and CEO
L. Joshua Sosland
President
Staci Greco
Chief Financial and
Administrative Officer
Meyer Sosland
Chief Operating Officer
and Executive Editor
Jim Saladin
Chief Marketing Officer

CORPORATE HEADQUARTERS
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: dairyprocessing@sosland.com
Internet: www.dairyprocessing.com

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Dairy Processing - April 2021

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