Dairy Processing - April 2021 - 48

PACKAGING

Ahead of the

PACK

Shifting consumer habits drive innovation across dairy snack categories.
by Lynn Petrak | lpetrak@sosland.com

D

48 APR 2021 | DAIRYPROCESSING.COM

Promach's Matrix Elete Vertical Form Fill Seal machine.
" People are not sitting down for a long lunch - they are
picking up bits and pieces throughout the day. I think there
will be carryover from it and people will feel safer buying
things like a 24-pack of protein bars or snacks. "

SNACK TIME IS ALL THE TIME
Whatever type of snack they ultimately choose, consumers
are definitely noshing more. According to a new report from
The Hartman Group, 48% of all food and beverage occasions
are now snacking occasions. Mordor Intelligence projects
that the global dairy snack market will grow at a combined
annual growth rate (CAGR) of 3.49% through 2025.
A variety of dairy and alternative dairy products fit the bill

Promach

airy snacking has come a long way from a swig of
milk or a cube of cheese. To meet ever-expanding
cravings, dairy processors are developing a range of
snack products packaged in a way that also aligns with the
demands and interests of today's consumers.
As anyone who has sat in on an R&D meeting or studies
consumer behavior knows, consumers want a lot when it
comes to what they will eat or drink as a snack. Taste, variety,
safety, convenience, nutrition, portability, sustainability and
social responsibility are factors - often concurrent - that
are driving innovations in snacks and snack packaging.
The ongoing global health crisis also has impacted
snack choice.
" We're seeing larger formats for sharing at home in a multiperson household, as people are not going out to eat, " said Chris
Higgins, regional sales manager for Matrix Packaging Machinery,
a ProMach brand, Saukville, Wis. " There are also more bag-in-bag
solutions, with smaller serving sizes that people can take to go,
since they won't be sharing in a public space. "
As consumers have been working and learning from home,
there have been other shifts that have led to a propensity to snack.
" When people were working in offices, we saw a big
number of meal replacements, including in the protein shake
category, " said Pedro Gonçalves, vice president of marketing
for United States and Canada at Tetra Pak, Denton, Texas.
" While they are at home, though, it's more about comfort
during the break they are having. "
Mike McCann, packaging specialist at Resier, Canton,
Mass., said snack preferences have been impacted in a way
that may be more than temporary.
" The pandemic has changed a lot of habits, " he said.



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Dairy Processing - April 2021

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