Dairy Processing - April 2021 - 21

manufacturing, menu support and dairy products
for foodservice, and private label cheese and other
items for retail.
In 2020, DFA became an even bigger player
in the industry when it acquired more than
40 Dean Foods Co. facilities and associated
direct-store delivery systems, as well as other
corporate assets and functions.
What drives this farmer-owned business?
Dairy Processing spoke one-on-one with
Kristen Coady, senior vice president of DFA
corporate affairs, about character, commitment,
bridging the gap between the cooperative
mindset and corporate structure.
Dairy Processing: " Your Mark, Your Brand " -
explain what this means to DFA.
Kristen Coady: Our tagline is 'This mark
matters.' And to me, DFA's mark (logo) really
symbolizes everything that matters to us -
from our family farm owners, all the way to
the consumers we provide dairy for each and
every day. In that mark is the character and
commitment of the 13,000 farm families that
own us, the employees that support those

farmers, and the innovation that takes place in
our facilities. Our dedication to our farmers and
our commitment to the philosophy of bringing
value to the people who own the cooperative, is
the reason I get up in the morning.
When I think about what that mark
means, it really encompasses everything DFA
stands for. For us, it all starts at the farm,
which is why we support and invest so much
into preserving our farmers' legacies and
ensuring their futures. This is why we offer
unique member services, business-enhancing
programs and innovative product strategies
- to give our farmers an active role in their
futures and the future of dairy.
DFA's mark also signifies our continuous
commitment to sustainability. These efforts
impact our family farmers by helping them
thrive for years to come. As a cooperative, we
act locally and think globally. Beyond the dairy
case, DFA provides opportunities
for rural communities
to thrive by bringing
nourishment to those in
need and preserving

Kristen Coady, senior
vice president, DFA
Corporate Affairs.
Coady is responsible
for overseeing
the cooperative's
communications
strategy, brand
and messaging
development.

DFA Headquarters in Kansas City, Kan.
DAIRYPROCESSING.COM | APR 2021 21



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Dairy Processing - April 2021

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